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About Me<3

All good designers* must be primarily enthusiasts. They must have like doctors* and painters and priests a sense of vocation - a deep rooted unsentimental desire to do good.

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Hello, I'm Duncan, a detail-obsessed designer who aligns cultural insight and business strategy to create impactful solutions. My approach goes beyond aesthetics; as a strategic creative my main focus is aligning design with overarching business goals. This fusion of creative vision and strategic foresight allows me to craft solutions that are both innovative and measurable, leading to tangible business outcomes.

P.S. This quote on the bottom of the screen is from one of my favorite films "Brief Encounter". It is an incredibly melodramatic and dark British romance by David Lean. It has become a manifesto of sorts for me, both in work and life.  

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